Hexagon PPM (formerly Intergraph Process, Power & Marine) is the leading global provider of engineering software and project control solutions. We transform unstructured information into a smart digital asset, empowering our clients to visualize, create, and manage the life cycle of facilities and structures of all complexities. For more information visit HexagonPPM.com
Hexagon PPM is part of Hexagon (Nasdaq Stockholm: HEXA B; Hexagon.com), a leading global provider of information technology solutions that drive productivity and quality across geospatial and industrial landscapes.
Reporting to the Marketing Director APAC, the Content Marketing Lead is responsible for content / marketing communications strategy and execution of local branding, content marketing and communications / PR activities. The Content Marketing Lead produces content for digital and traditional channels to optimise target audience experience and meet specific KPIs: target audience acquisition, engagement and retention.
The Content Marketing Lead works closely with regional field marketing, digital and sales teams to deliver compelling communications and demonstrates best practice understanding of key online and social media channels (LI, FB, Twitter, Naver), which content and approaches work and why.
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. He / she is required to adhere to editorial governance so content is consistent with Hexagon PPM brand voice, style and tone.
• Pipeline contribution:
• Marketing influenced pipeline
• ROI: CPL & CPC
Demand generation programs:
• Integrated (multichannel) campaign meeting targets
Content effectiveness & metrics (benchmark against annual average):
• Click throughs
• Video views
• Conversion rates
• Engagement & shares
• New followers
• Customer ref pieces (case study, project profile, testimonial, video, PR – major wins)
Influencer/ Exec Marketing:
• Influencer marketing activity